Event details

Webinar: Corporate Storytelling

Session Overview:

Facts, figures and reports are easily forgotten. Good, well told stories will be repeated. Storytelling is a unique way of creating insight and persuading people to modify their behaviour. It can be instrumental in conveying audit concepts like risk management, control and governance processes. It is said that if a person discovers a truth by themselves, they will own that truth. Story telling allows people to discover truths for themselves in a way that is non-threatening. A good story will automatically make any message more memorable. It will help people to understand the message and even understand themselves a little bit better. Story telling can convey audit findings in a more accessible way.

What I will learn:

  • A few stories that can be applied to many situations.
  • See a demonstration of how stories are used to make people discover truths.
  •  How stories can be used to carry a message into someone's memory.
  • Overview of Corporate storytelling and its use in audit messages

Who should attend:

Head of Audit, Audit Managers.

Anyone that needs to communicate important truths and make it accessable to others.

Register here



Francois is a recognised authority on Performance Measurement Business Intelligence Systems, Statistical Data Analysis and Reporting for Businesses. He is a regular conference speaker with wide experience conducting facilitated sessions for groups. 

During his ten years with Ernst & Young (Sth Africa) he was National Director of a new service line (Data Engineering Services). Throughout his consulting career his work has encompassed a wide range of industries in both public and private sectors. As part of his consulting he uses his training and experience to facilitate the discovery and clarification of needs. A unique feature of his facilitation is the use of storytelling to convey concepts and gather information.

He currently consults to major organisations in Brisbane, Sydney and Melbourne and he lectures in Business Statistics and IT fundamentals at RMIT and other private Brisbane Colleges.




Register now

Friday, 20 July 2018 - 12:30 PM to 1:30 PM
CPD LiveOnline: At your desk
Your desk




Duration and CPE
1 hour, 1.00 hours
For more information please contact Nicola Price
+61 2 9267 9155