‘Internal audit’ and ‘marketing’ are not generally mentioned together.

Why would internal audit market its services when it is an organisational activity that does its work independent of clients and stakeholders? It is something many internal auditors do not think about or even see a need for.

Organisational management often see internal audit as a necessary evil – required, but of no real value. This is precisely the reason internal audit needs to change its image by actively marketing its services.