IIA-Australia White Paper - Crisis Communications

Author	Andrew Cox MBA, MEC, GradDipSc, GradCertPA, DipBusAdmin, DipPubAdmin, AssDipAcctg, CertSQM, PFIIA, CIA, CISA, CFE, CGAP, CSQA, MACS Snr, MRMIA Nicole Cox BA
Date	2024
Topics Explored	Risk Management
Format	White Paper
Extract/Description	The most difficult time to maintain good public relations is when there is an accident or emergency leading to a crisis situation. Public relations and media planning is required, so that when a crisis does arise, proactive messaging can be employed to maintain confidence in the affected organisation and maintain its reputation. The issue addressed in this White Paper is ‘How can an organisation effectively prepare for and manage its messaging and reputation when there is an accident or emergency?’
Key Points	Having rigorous procedures in place can help ensure continued operational effectiveness of an organisation during and after a major incident, provide guidance and reassurance to those affected, and safeguard the organisation’s reputation. Many organisations that experience a significant business disruption never recover. For this reason alone, it is hugely important for organisations to actively prepare, train for and be ready should a crisis situation occur. There should be a co-ordinated approach to business resilience and crisis management. An integral part of this is effective and timely crisis communications by experienced and savvy practitioners.
Relevant Industries	All
Level of Assumed Knowledge	Intermediate